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a pocho aesthetic

May 5, 2011


As you may well know, it has been a couple years since Romeo started Pocho in Greater Mexico.  It has come a long way pero it lacks something.  Como que le falta sal o chile o halgo.  Although it is very clean and user-friendly, the site is missing a design, a pocho aesthetic to accompany its narrative.

So we will begin with a logo and we don’t want it to look busted so we need your input.  As fellow pochos and/or pocho allies we are asking you to put your pocho sensibilities to good use.  Feel free to email me your suggestions ( or post them in the comment section below.

chicanos also welcome to participate

11 Comments leave one →
  1. May 5, 2011 6:39 am

    Aimee can you link up some of your designs? the 30th bday? Pocho Fabparty in DF? give people a sense of a type of pocho aesthetic?

  2. JACK permalink
    May 5, 2011 4:27 pm

    I think beer with a book. Like reading or writing with a big 20 ounce tecate.

  3. CZN. permalink
    May 5, 2011 4:28 pm

    Oh, I know..
    It has to combine his belt buckle (which he even wears when he runs in central park), his sambas, and maybe like a tie…those 3 clashing things, might define, well not a cool aesthetic, but at least a different one.

  4. Jose Luis permalink
    May 5, 2011 4:33 pm

    This Bolano piece is amazing and captures a certain informal/relax/chill, but insightful register that many pochos strive for..

  5. May 5, 2011 4:54 pm

    PRO status, has to be pro status. Can’t be all free job status

  6. Amanda permalink
    May 5, 2011 6:39 pm

    I think a combination of the invite and what czn is saying would be cool..maybe with a zarape on the side..dont know if i spelled that right. with the mexican flag. Or maybe like a mix of what pomona stands for or el monte since thats where most of us pochos are coming from with a mix of what mexico reminds you of.

  7. May 9, 2011 9:46 pm

    I like Amanda’s suggestion of capturing the So. Cal. vibe, but that’s probably ’cause I’m also from So.Cal. I came across this mix of simplified font/images for “Naco” that I think captures a contemporary feel that might go well with more traditional symbols like the zerape, flag, tecate, etc.

    • Aimee permalink
      May 10, 2011 4:51 pm

      that link has some really cute ideas. i think that is definitely close to the vibe i’m going for.

  8. Juan permalink
    May 10, 2011 4:56 am

    I think Cruz’s blog has some cool pocho representations that might be helpful.

  9. Aimee permalink
    May 10, 2011 4:49 pm

    Hi everybody,
    Thanks for all the great ideas! I am still working on a concept for the logo. something subtle yet pocho fabulous.

  10. Aimee Guzman permalink
    May 12, 2011 9:11 pm

    speaking of logos…

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